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Project Overview

Carseil is a French car-sharing company that has been operating since 2016, primarily serving the Lyon area. The company offers a fleet of premium vehicles for rent, aiming to provide a seamless and comfortable mobility solution for its users.

Project Challenges

Market Entry and Expansion:

Entering the competitive car-sharing market and expanding operations to multiple cities required significant strategic planning and resource allocation.

Fleet Management:

Managing and maintaining a growing fleet of vehicles to ensure optimal performance and customer satisfaction posed logistical challenges.

Customer Trust and Satisfaction:

Building a loyal customer base by providing reliable services and maintaining transparency in operations was crucial for sustained growth.

Ideas and Solutions

Strategic Partnerships:

Carseil partnered with platforms like Getaround (formerly Drivy) and implemented the Getaround Connect solution to enhance booking and vehicle access processes.

Technological Integration:

The company adopted dedicated applications to facilitate vehicle reservations, allowing users to book cars at any time, thereby enhancing user convenience.

Customer Feedback Loop:

Actively seeking and incorporating customer feedback enabled Carseil to continuously improve its services and address user concerns effectively.

Results and Benefits

Fleet Growth and Diversification:

Carseil successfully expanded its fleet to 26 vehicles by 2021, covering five key sectors in Lyon, thereby increasing its market presence.

High Customer Satisfaction:

The company received over 900+ positive reviews, reflecting a high level of customer satisfaction and trust in their services.

Operational Efficiency:

With over 2,050 rentals conducted since its inception, Carseil demonstrated effective operational capabilities in managing bookings and vehicle maintenance.

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