Why Should Higher Education Institutions Focus on User-Friendly Website Design?
The school website is the face of your institution, and the higher education website design plays a crucial role in improving the engagement rates. The important part of website design is that it should work for all types of users, parents, guardians, and students with little to no technical knowledge, to tech-savvy ones.
A user-friendly website design means eliminating all the elements that could create friction during navigation. The website design should speak directly to the users, providing them with all the information they need while proving your credibility. Besides, the user should be able to complete all the tasks they want, whether it is finding out about course details, the admission process, accessing the student portal, or filling out the form for further inquiry.
Let’s understand how user-friendly website design benefits higher education institutions: