Web Development | 4 Dec 2025
How to Plan a Website Development Project From Scratch: Beginner Guide
Learn MoreWe designed and developed the Specs at Home website, a London-based eyewear retailer offering a unique home dispensing service. The website serves as both an e-commerce store and an informational platform, allowing users to browse and purchase eyeglasses, sunglasses, and prescription lenses with the added convenience of at-home fittings.
The website needed to function as a fully operational e-commerce store, ensuring a smooth browsing and purchasing experience.
Integration of a booking system for customers to schedule home appointments for eyewear fittings.
Customers needed to input their prescription details and select custom lens options while placing orders.
The store features multiple high-end brands like Ray-Ban, Oakley, and Jimmy Choo, requiring an effective product filtering system.
Since many users browse on their phones, the website needed to be fully responsive and mobile-friendly.
A clean and visually appealing interface optimized for both desktop and mobile users.
Implemented a WooCommerce-powered store, allowing users to easily browse and purchase eyewear.
Integrated an appointment scheduling feature, enabling customers to book in-home eyewear consultations.
Developed a seamless lens customization module, allowing customers to enter their prescriptions and choose lens types (e.g., varifocals, blue light protection).
Users can filter glasses by brand, type, frame style, color, and lens options for an easy shopping experience.
Implemented secure payment options including credit/debit cards and PayPal.
Optimized product pages and blog content for search engine visibility to attract organic traffic.
The well-structured e-commerce platform has boosted conversions and online revenue.
The home dispensing service allows London-based customers to try glasses in the comfort of their own homes, enhancing the shopping experience.
A professional and modern website establishes Specs at Home as a trusted and high-quality eyewear retailer.
The website offers a fully responsive experience, allowing users to browse and shop on any device.
Features like WhatsApp support and an FAQ section ensure that customers get assistance quickly.
The booking and ordering system has reduced manual processing efforts, making the business more efficient.
Innovative Solutions That Speak for Themselves.
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